TikTok, say 👋 to your new favorite bedtime snack

We're Effin' Good.

The First Soft-Baked Zero Sugar Mini Cookies.


If you're someone who craves sugar at night, this is the perfect after-dinner treat to satisfy your sweet tooth! 🍪


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No sugar crash at night

We know we shouldn't eat sugary snacks before bed. But what else are you supposed to do when your sugar craving kicks in? Our low carb cookies have ZERO SUGAR making it the perfect late-night treat!

Keeps you full till morning

Effin' Good cookies have 10g protein per bag that satisfies hunger and keeps you full till the morning! No more going to bed thinking, "damn, I'm kinda hungry"

No Weird Aftertaste

We don't use any sugar alcohols or stevia as our sweeteners because gut-health matters. Say goodbye to that weird cooling aftertaste you're probably used to. (IYKYK)

You wouldn't drink coffee at night, so why fill up on sugar?


Effin' Good cookies pack all the flavors you loved as a kid but with 0g sugar, 1g net carb, and 5g protein!


Our best-seller: Chocolate Chip, has a soft and chewy texture that'll take you back to Grandma's. One bite, and we'll see you at the bottom 😉

Satisfy your sweet tooth, without the guilt.

Look, we get the struggle...

 

You eat good all day, but you just can’t shake off your night cravings no matter how hard you try. All you want are cookies and well...protein bars and Greek yogurt...simply don’t cut it.

 

We're giving you the snack you actually want but better for you. Effin' Good cookies have ZERO sugar, 100 calories, and NO fake sweeteners.


So sit back and relax, pop on your favorite show and eat the whole bag! (We won't tell 🤫)

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How We Stack Up:

Here's Where The Magic Happens

Almond Flour

Almond flour is a gluten-free alternative to traditional wheat flour. It's high in protein, healthy fats and dietary fiber! Almonds are high in magnesium which helps you relax at night! Plus, it helps make some pretty delicious cookies ;)

Whey Protein

Whey Protein is a complete protein with 9 essential amino acids. It helps give our cookies a nice protein boost and adds a subtle, creamy flavour that you won't be able to get enough of.

Allulose

Allulose is a rare sugar found naturally in things like dates and maple syrup. It tastes, and bakes like normal sugar but it has virtually no impact on your blood sugar levels and no calories.

Whole Egg Powder

Whole Egg Powder adds a boost of protein and flavor while helping to create the perfect soft and chewy texture you know and love!

Chocolate Chips

A good source of Magnesium (helps you relax) and let's be honest...who doesn't like chocolate chips?

Monkfruit

Monkfruit is an all-natural sweetener grown in SouthEast Asia and is 200-250 times sweeter than regular table sugar. It's low carb, low calories and doesn't affect your blood sugar levels!

14 COOKIES PER BAG


Ingredients: Allulose, Butter (cream [milk], natural flavor), Almond Flour, Whey Protein Concentrate, Chocolate Chips (cocoa beans, allulose), Allulose Syrup, Whole Egg Powder, Natural Flavors Baking Powder (sodium acid pyrophosphate, sodium bicarbonate, cornstarch, monocalcium phosphate), Sunflower Lecithin, Salt, Monk Fruit Extract, Guar Gum, Xanthan Gum.


Contains: Milk, Almonds, Egg.


NET CARBS CALCULATOR:

12g Total Carbs - 10g Allulose - 1g Dietary Fiber = 1g NET CARBS

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OVER 350+ ⭐️⭐️⭐️⭐️⭐️ REVIEWS!

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"Tastes too good to be true"

These actually taste like a chocolate chip cookie I bake at home. I love the soft and chewy texture and the macros on these are amazing! Higher in protein, low in carbs, and zero sugar! Honestly can't believe this tastes that good for a healthy cookie.

Maria R.- Effin' Good Customer

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"The perfect late-night snack"

I found these when I was looking for a healthy snack to satisfy that sweet craving I get in the evening. I was sold on the quality ingredient list. Not only is it healthy, but the taste is outstanding. Can’t recommend it enough if you’re somebody who eats healthy, But also wants to have some dessert from time to time.

Erik T. - Effin' Good Customer

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"No Sugar Alcohols!"

I'm a diabetic so these cookies are perfect for me whenever I get that sweets cravings at night! Theres zero sugar and what I love most is that they don't use sugar alcohols because that really messes with my stomach. Highly recommend!

Jacquie I. - Effin' Good Customer

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