Late-night snacking shouldn't suck.
We're Effin' Good - The First Soft-Baked Zero Sugar Mini Cookies, made for the nights when your heart cries cookies but your brain says, "you can do better than that".
You wouldn't drink coffee at night, so why fill up on sugar?
Look, get it...
We've all been there. A cookie. A pint of ice cream. Really, anything sweet. And the craving randomly hits at 10pm. More often than not, cravings beat will power. So we figured, let's not fight willpower, but fight *ends in A'hoy* instead.
Can we make a cookie that tastes just as good, if not better, but make it healthier?
*SPOILER ALERT*
We did just that.
How? By using higher quality ingredients and infusion flavors vs. relying on cheap junk like sugar for taste.
Say hello to your new favourite late-night snack 👋
But what makes it so Effin' Good?
ok, we'll spill the milk. The secret recipe? It's all in our unique mix of ingredients.
ZERO SUGAR AND LOW CARB
Other cookies or "healthy" late-night snacks are chock full of sugar and carbs. With only 1g net carb and 0g sugar, you won't go to bed spiking your blood sugars. It's perfect if you're keto or on a low carb lifestyle! 💪
MORE PROTEIN, STAY FULL TILL THE MORNING
We've all had those nights when it's 10pm and you're STARVING. With 10g protein per bag, our cookies will keep you full till the morning! No more going to bed thinking, "damn, I'm kinda hungry" 😫
WE LIKE IT SOFT
Because let's be honest. Crunchy cookies just suck. Effin' Good cookies are soft, gooey, and oh so cheewy. Gritty cardboard texture? Never heard of her. Try microwaving it for 15 seconds and it's like you're back in grandma's kitchen.🍪
ONLY 200 CALORIES
We've all had those nights when one cookie turns into two, 2 turns into 4, and next thing you know, you just finished a whole box. With Effin' Good, each bag is only 200 calories. Permission to finish the bag, granted ✅
Actually tastes...EFFIN GOOD.
Other keto snacks taste like dry cardboard or come with weird aftertastes? Not us. It took us over two years to create the best-tasting healthy cookies on the market. So sit back and relax, put on your favorite show and wait for the nostalgia to kick in! 🎥🍿
TRY EFFIN GOOD RISK FREE
If you're not completely in love with your cookies, we'll refund your order no questions asked!
8 Pack
$42
$39
$5.60 Pack
8 x Chocolate Chunk
112 mini cookies
+$4.99 shipping
10 Pack
$56
$49
$5/Pack
10 x Chocolate Chunk
140 mini cookies
Free fast shipping
20 Pack
$100
$89
$4.49/Pack
20 x Chocolate Chunk
280 mini cookies
Free fast shipping
Real reviews, real customers.
(Over 400+ ⭐️⭐️⭐️⭐️⭐️ reviews)
"Tastes too good to be true"
These actually taste like a chocolate chip cookie I bake at home. I love the soft and chewy texture and the macros on these are amazing! Higher in protein, low in carbs, and
Camille D.
"No Sugar Alcohols!"
I'm a diabetic so these cookies are perfect for me whenever I get that sweets cravings at night! Theres zero sugar and what I love most is that they don't use sugar alcohols because that really messes with my stomach. Highly recommend!
Natalie J.
"The perfect late-night snack"
I found these when I was looking for a healthy snack to satisfy that sweet craving I get in the evening. I was sold on the quality ingredient list. Not only is it healthy, but the taste is outstanding. Can’t recommend it enough if you’re somebody who eats healthy, But also wants to have some dessert from time to time.
Natalie J.
14 COOKIES PER BAG
Ingredients: Allulose, Butter (cream [milk], natural flavor), Almond Flour, Whey Protein Concentrate, Chocolate Chips (cocoa beans, allulose), Allulose Syrup, Whole Egg Powder, Natural Flavors Baking Powder (sodium acid pyrophosphate, sodium bicarbonate, cornstarch, monocalcium phosphate), Sunflower Lecithin, Salt, Monk Fruit Extract, Guar Gum, Xanthan Gum.
Contains: Milk, Almonds, Egg.
NET CARBS CALCULATOR:
12g Total Carbs - 10g Allulose - 1g Dietary Fiber = 1g NET CARBS
✨ Here's Where The Magic Happens ✨
Almond Flour
Almond flour is a gluten-free alternative to traditional wheat flour. It's high in protein, healthy fats and dietary fiber! Almonds are high in magnesium which helps you relax at night! Plus, it helps make some pretty delicious cookies ;)
Whey Protein
Whey Protein is a complete protein with 9 essential amino acids. It helps give our cookies a nice protein boost and adds a subtle, creamy flavour that you won't be able to get enough of.
Allulose
Allulose is a rare sugar found naturally in things like dates and maple syrup. It tastes, and bakes like normal sugar but it has virtually no impact on your blood sugar levels and no calories.
Whole Egg Powder
Whole Egg Powder adds a boost of protein and flavor while helping to create the perfect soft and chewy texture you know and love!
Chocolate Chips
A good source of Magnesium (helps you relax) and let's be honest...who doesn't like chocolate chips?
Monkfruit
Monkfruit is an all-natural sweetener grown in SouthEast Asia and is 200-250 times sweeter than regular table sugar. It's low carb, low calories and doesn't affect your blood sugar levels!
We LOVE Our Community💜
@effingoodsnacks
Hi! 👋
We're childhood best friends turned cookie connoisseurs because we missed having cookies as an after-dinner dessert! Cookies on the market either came with wayy too much sugar and carbs. OR, had weird textures/aftertaste and didn't have enough protein.
So...we decided to drop out of college and create the first soft-baked zero sugar cookies!
Effin' Good is our idea of what the perfect bedtime dessert should be. Cookies that have 0g sugar, 1g net carb, 10g protein and NO weird aftertastes.
It's made for you if you're someone who needs a healthy sweet treat before bed, without any of the guilt!
We hope you give us a try and love Effin' Good as much as we do!!
You have questions? We got answers.
Click on some of the most frequently asked questions below to see if we have your answer.
We spent over a year and a half working through 23 different formulations in a quest to recreate our favorite childhood cookies without all the sugar & weird aftertastes. We eventually figured out a way to include all of the good stuff you want—like protein and healthy fats—without any of the bad stuff you don’t.
There are 14 mini cookies in a single pack! So if you order a 10 pack, you'll get 140 cookies. If you order a 20 pack, you'll get 280 delicious mini cookies! 🍪
We don't use any sugar alcohols or stevia in our recipe so you won't get that weird "cooling" aftertaste you're probably used to!
Even though Effin' Good looks and tastes like most cookies you’ll find at the grocery store, it's closer to a high-end protein bar or keto smoothie. Making cookies with higher protein and low sugar means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!
Allulose is a naturally-occuring rare sugar found in certain plants and fruits. It tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
Our cookies are Certified Gluten-Free, but it is made in a shared facility that also processes products that contain gluten. We test product in and product out, and can guarantee that we comply with the Gluten-Free Certification Organization's requirement to contain no more than 10 parts per million gluten.
Because Effin' Good is made with whey protein and butter, our cookies is not vegan or dairy-free. We don't have plans for a vegan or dairy-free cookie in the immediate future, but we're definitely keeping it in mind as we continue to expand our product line.
Yes. Effin' Good is perfect for anyone on a ketogenic or low carb diet. Each serving has only 1g net carbs!
Not all carbs are created equal. Fiber and (most) natural sweeteners don’t affect your blood sugar, so they’re stripped out to get “net carbs,” which you can think of as the active carbs that affect your body. In our case, net carbs = total carbs - allulose - fiber.
Our cookies have a soft and chewy texture, rather than being hard & crunchy like a lot of the other options on the market. In fact, not being able to find packaged cookies that were soft is one of the reasons we started the company in the first place!
We created these cookies specifically for our late-night cravings because let's be honest...who hasn't gotten them. But TBH, you can eat them anytime during the day! Our customers love to enjoy Effin' Good as a post-dinner/bedtime snack!
Orders are processed within 1 business days. Shipping times will be 3-5 business days.
If you're not completely in love with your cookies, we'll refund your order no questions asked. Refunds are eligble within 6 months of order date!
The current shelf life of the cookies is 9 months! Make sure to check the best before date on your package!
100% Happiness Guarantee
If you're not completely in love with your cookies, we'll refund your order no questions asked.
Simply contact us at hello@effingoodsnacks.com