The Story of Effin' Good

Hey! Damien & Lukas here, founders at Effin' Good. We know you're probably super busy, so thanks for taking the time to check us out! I know you're probably wondering... "where can I get that sick t-shirt and why did these two prepubescence kids start a cookie company?!"

Well first of all - if you venmo us $10,000, we can probably work out some sort of deal ;) And to answer your second question, let's take a quick trip down memory lane...

We're childhood best friends turned cookie connoissuers because we missed having cookies as a late-night dessert! Cookies on the market either came with wayyy too much sugar and carbs. OR, had weird aftertastes and not enough protein.

So in 2019, we decided to drop out of college and create the world's first high protein, zero sugar mini cookies! This is picture right here is us trying out different recipe in our apartment.

We got right to work and designed our first logo on canva...not bad right?!

We didn't have a food background so we found a food scientist on Linkedin and this is the result of our first ever samples!!!

We were on the quest to create best cookies possible,

But we ran into our biggest problem to date...COVID had hit and everything was backed up. We honestly didn't know what to do at this point :/

Luckily, 7 months later, we got our first production run underway!

And in April 2022, we receive our first 4 pallets of product!

And we got to work right away, shipping off our very first orders.

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