I'm Damien - Founder of Effin' Good Snacks. I grew up having cookies and milk before bed, binging on the sugary crunch of the classic brands leaving me tossing and turning the entire night because of the sugar.
That habit stuck as I got older and no matter how hard I tried, I would always get the biggest late-night cravings for cookies. I tried looking for healthier options but most of them taste like cardboard and while other late-night snacking options were boring AF.
I couldn't believe there wasn't a single company out there that focuses on late-night snacking and creating a cookie specifically for the nighttime!
For a little over a year, we've been creating the recipe, finding a manufacturer that would work with me until eventually, and dealing with all the hurdles that come with starting a business.
And now...it's finally here! I can't wait for you to try them out for yourself. So sit back, relax, pop on your favorite show and munch away!